refuse to stay down
The Insight: Survival is refusing to accept the verdict of circumstance.
The Idea: Show resilience through symbolic images of survival.
OOH
Messy? Yeah. Hard? Yeah. A reason to quit? No.
The Gauntlet
Experiential
We placed obstacle courses in adidas flagship stores all across the world. Beat the course? Here’s your reward. You earned this shit.
TV Spot
For the spot, we kept the truth, but let it breathe a little.
(pretend this wasn’t poorly animated and voiced by me on the family computer.)