Brand:
Wilson x Special Olympics
Campaign Platform:
Hit Me Back.
The Insight:
When people “go easy” on athletes with disabilities, it’s meant as kindness — but it lands as pity.
The Opportunity:
Position Wilson as the standard for legitimate competition — so when Special Olympics athletes play with Wilson in 2026, there’s no debate: this is serious sport.
Hero Film
The campaign’s hero film launches the platform and positions Special Olympics athletes as serious competitors.
Written, directed, and voiced by me. Brought to life with Sora.
OOH / Social Activation
A portrait-led series pairing Special Olympics athletes with Wilson pros, side by side, in the same kit, under the same standard.
The New York City Night Session
We held a Special Olympics skills competition at the legendary USTA Billie Jean King National Tennis Center court, with real scoring, real stakes, and a crowd you can’t ignore.
Built as a prime-time lead-in to the 2026 Special Olympics, it turned the Games into something people anticipate, not just applaud.
Limited Drop
Wilson x Special Olympics Official Ball Can
A numbered Gate Drop rewarded early arrival: the first 100 attendees received a limited-edition Official Ball Can, the same balls used for the Games.
These balls won’t be sold anywhere else, making the can a rare part of the moment Special Olympics athletes stopped being treated as inspiring and started being taken seriously.
